Beena Amin Furniture is an established brand with a clear and peculiar identity, unmistakable among the interior design panorama. The astonishing collections, refined materials, and sophisticated creations made this brand able to gain an unmatched success and become today – after more than a decade from the foundation – a worldwide leader in the home furnishing industry. It all began with an artist’s creativity, the designer who gave her name, signature, and heart to her company: the recipient of the Global Women’s Award for Business Woman of the Year 2019, Beena Amin.
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Beena Amin Fashion
She’s an amazing artist. She can conceive unique items that, just like people or the characters in a story, seem to have a personality, a beating heart. Wooden objects, majestic sofas, fabulous mirrors that not only become part of your house but also have the charisma to bring a change.
Till now, Beena Amin has worked and created within the borders of interior design. But the time has come to let those boundaries fall and let the artist’s creativity conquer new worlds. The time is ripe for Beena Amin to launch her brand extension Beena Amin Fashion.
BRAND BEENA AMIN FASHION
This is not a change of course. This is Beena Amin letting her artistic genius flow into a new field. Those who were fascinated by the exquisite craftsmanship of the wooden tables, the royal appearance of the bedroom furnishing, the fabulous style of the dining chairs will find that same allure in Beena Amin’s new fashion line.
Beena Amin’s attention to detail, that made of every item a unique piece, able to become part of a house both materially and spiritually, is now being brought into fashion. Every article is special – each one reflecting an idea, a desire, a personality – each one enhancing every woman’s charisma, self-confidence, and sensuality.
This doesn’t mean that Beena Amin forgot where she comes from. Furniture and interior design is still her forte, but she’s also exploring a new field with the same art conception and spirituality, the same uniqueness and passion.
Design is a creative act. It is bringing something into light and out of the dark. Not only shapes, patterns and harmonious figures, but also moods, ideas, sensations… A designer evokes original thoughts and recasts them in novel ways. A designer takes the established rules and expands them creating something new, something that wasn’t there before.
TRENDSETTER
Design is Art. But while the pure artist creates something unique for the sake of it, a designer creates something unique, and useful, and functional; something that can bring a change in an environment, a body, a perception… How to confine such a creative impulse to one product category?
Beena Amin is a designer, an artist. Why should her creativity and ingenuity be restricted to one single field? It shouldn’t.
While still ideating furniture, Beena Amin is ready to expand her brand into Fashion, to spread her creative impulse towards new horizons and beyond. And whatever splendors she’s heading forward, she’ll come back with wonders.
